OK, you know that college kids use Facebook. But what does "social networking" have to do with me?
Associations have provided ways for their members to network for years -- at shows, in chapters, at conferences, and increasingly on line. This site is the latest evolution in this trend.
Think of the center section of the main page of the site as your "newspaper" for what's going on in this community. You can certainly stay up to date by checking the home page frequently. But more likely, you'll want to set up a series of e-mail alerts customized to your needs. You can get a feel for it from this screen shot.

It might take a little while to get the hang of it.
But as you think about this network, consider the potential if 1,000 or 10,000 or 50,000 knowledgeable participants in this industry are connecting to share experiences and best practices.
One last analogy. Lots of you have participated in listservs. Think of this kind of community as a listserv on steroids, without all the annoying character jibberish that often seems to accompany an e-mail journal for a listserv.