The Content Marketer's Page

The term ‘Web 2.0’ has perhaps received an undue amount of attention, but it is a reality that every organization with an online presence must work within. Web marketers must face up to highly choosy consumers demanding up-to-the-minute, accurate, conveniently packaged, dynamic and interactive content. With increasing amounts of marketing spend being diverted online (U.S. Internet advertising spending reached close to $ 20 billion in 2007 according to one survey) companies are beginning to feel… Continue